The True Value of Promotional Products in Today’s Market

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Captivate your Customers with Branded Promotional Products!

Branded caps are and excellent choice in promotional products.

Promotions are all about creating a lasting impact on our customers. What better way to do that than with branded promotional products! Promotional products are a viable source of advertising when a point of impact happens in multiples rather than once or twice for a single advertisement.

People love to receive promotions because they see them more as a gift than an advertisement, causing them to hold onto and use that item more often than any other form of advertisement. Paper media is a great marketing tool however once the ad is thrown away the information is likely to be lost. When branded promotional products are worn by your customers (such as caps or t-shirts) your information stays with your customer for an extended period of time. After receiving a promotional product, your customer is more apt to remember your information on sight the next time they see it.

In this competitive market you can’t afford to pass up an opportunity like this one. With competitors chomping at the bit to be the first to reach your customer, you must move quickly. After all you wouldn’t want your potential customers wearing, using or carrying your competitors branded products would you? A strategically used promotional product, sculpted to fit the need of your customer can be just the right tool to open doors that may have otherwise been closed to you.

Using this powerful tool can create brand exposure for your company for longer periods of time, as customers are less likely to throw away a cap, bag, t-shirt or any other product they find useful. As customers carry, use and share these products your company brand gains more and more exposure with no additional cost to you.

Promotional products put your brand in plain view of the customer and anyone else they come in contact with time and time again. Its hard to miss promotional products that lie in plain sight and they often inspire useful conversation..

Let us help you create an impact that will be remember and shared!

Try our Capstruction program on for size! It’s a quick and easy way to get your custom promotional products out of the door and into your customers’ hands. Simply, follow the steps to building the perfect cap for you. Find out more about this amazing program at WWW. CAPSTRUCTION.COM

Not a cap you need? How about our brand new T-Shirt program? What ever your specific need we can help you get started with implementing this powerful tool at WWW.PARAMOUNTAPPAREL.COM

Look what Paramount Apparel International is up to now!

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Paramount Apparel International is now “Your One Stop Headwear and TEES Source.” Charging forward with the addition of our Promotional Products and Tee Program. Offering custom printed T-shirts as low as $3.40(R) each! This program includes a variety of garment styles and colors to choose from. Decorate your T-shirt to suit your unique style with our custom artwork created by our masterful design team.

So… just what is Paramount Apparel capable of?… Our screening department is equipped with 17 automatic machines, 6 manual machines, 7 dryers, 9 automatic folders and baggers, 3 direct to screen machines, and a multi-screen wash out booth. We have our own in-house ink mixing station and our very own screen making system. Our staff is packed with experienced and knowledgeable personnel in every area of business, who are ready to assist you at any time. Most would say we are capable of just about anything… wouldn’t you agree?

Manufacturing Floor

Packaging

Lft: Multi-screen washout station Rt: Ink mixing room

So…Why choose Paramount? Let us tell you WHY!…
At Paramount we believe in providing the very best product and service we can. We recognize that sometimes that means WE will pay more instead of passing costs along to our customers. This is why at Paramount we pay the spoilage fee, not our customers. We do not charge for artwork; there are absolutely zero set-up fees.

Let us just list the fees that you WON’T find at Paramount!
• NO artwork fees
• NO set-up fees
• NO art separation fees
• NO screen fees
• NO in-bound freight charges and
• NO spoilage fee

Services you WILL find at Paramount!
• Large run capabilities
• A large T-shirt inventory
• Ink mixing on site
• Quick turn capabilities
• Expert management team with years of experience
• Build and hold capability
• Ability to build assortments
• Fulfillment capabilities
• Poly bagging / folding
• Solid or mixed pack
• Custom hang tags, labels and stickering
• Label change
• Options for side loads or other unique capabilities
• Custom packing

Let’s take a closer look at how it all stacks up…

Paramount:
Fees $3.40 (R) PC (based on a 5000 pcs up to 10 color print on a white tee)
$0 in-bound freight
$0 seps
$0 Screens
$0 Art Redraw
$0 Spoilage
9-10 color print
Still just $3.40 (R) PC

The Competition:
Fees $3.30 (R) PC
$0.08 in-bound freight
$0.05 seps
$0.05 Screens
$0.04 Art Redraw
$0.08 Spoilage
1-2 color print
Now $3.60 (R) PC

Diverse clientele, masterful designers and progressive capabilities give Paramount Apparel an unmatched competitive edge.  The choice is clear, when the options are laid out, Paramount Apparel is in a league of its own.

Visit us online at www.paramountapparel.com

Design Blueprint – Seven simple steps to building your own cap.

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Paramount Apparel International is excited to bring you a brand new program. CAPSTRUCTION!...the newest innovation in cap construction and design brought to you. This program is one to be talked about; be one of the first to experience this user friendly and lightening fast program. We are happy to announce the launch of Capstruction, offering our customers 7-steps to constructing their own custom cap program.  This program offers over 2 million possible configurations, and an unbelievable turn around time of as little as 4 weeks after art approval.

Making this new performance in product turn around possible is our new digital approval process. With this newly modernized workflow you simply receive an art proof via email, reply back with an approval and DONE, it’s as easy as that.  This new process brings us weeks closer to getting products in your hands.With this program we are also able to provide our customers with much sought after low minimums, 72 pieces per order, FREE digitizing and FREE digital art proof  in a jpeg format. No extensive computer skills are required for this process,  just view this proof the same as any other picture you would receive via email.

Choose from several cap shapes, both structured and unstructured.  Check out the vast variety of color options in several fabrics and locations. Our visor options include some of the most popular styles out there, including but not limited to, sandwich, tipped and distressed.  We have backstrap options to  appeal to anyones taste.  Choose to have your caps eyelets, matching or contrast or no eyelets at all.

In an effort to provide our customers with the best product available we have included a number of decoration styles, like 3D or flat embroidery, screenprint or both in a number of locations.  Using Capstruction, your decorated cap will be the one everyone is taking notice of.  You can be the one with the hottest selling cap out there. Use your own ingenuity to produce that “WOW” factor for your products.

Here is how it works….

Step One: Choose your cap shape
Step Two: Choose your cap structure
Step Three: Choose your cap fabric and color
Step Four: Choose your cap visor
Step Five: Choose your cap eyelets or choose not to have any at all
Step Six: Choose your cap backstrap and finally        
Step Seven: Chose your cap decoration and location

See… how fast and easy that was!  The possibilities are endless, and the process is painless.

Get out there…Get inspired… and Get noticed with Capstruction!

Get started at WWW.CAPSTRUCTION.COM with the easy to use drop down steps.

One of Paramount’s Secret Gems: Winona

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Made in the USA. Those words have such strong meaning, and increase in significance every day. While we do manufacture some products internationally, it is very nice to be able to say that we also have products that are 100% made in the USA and even are domestic to Missouri. In addition to our home office and decorating facilities in Bourbon, Missouri, we also have our manufacturing warehouse in Winona, Missouri.

Plant Manager of the Paramount Winona facility, David Proctor, shares the history and capabilities of the Winona plant:

“Paramount Cap came to Winona in 1953. It has evolved through
four different buildings to the plant that it is in today. The current
plant was built in 1985 and is 50,000 square feet. We currently have a
payroll of 140 people on 3 shifts, making us the largest employer in the
county. We have evolved from a totally cut and sew operation into a
diversified plant. We still produce a complete 100% “Made in USA” cap. We
also embellish on both domestic and imported headwear. There is also a
great deal of embroidery done on tee shirts, sweatshirts, hoodies, jackets, shorts
and pants. Anything that a person can imagine we have embroidered on it.

In our embroidery departments we have 62 machines with 874
embroidery heads. These are a good mix of flat, tubular, and finished cap
machines allowing us to be able to handle all types of embroidery. We also
have the ability to cut appliques in house with both a laser and water jet
cutting system.

In our cap sewing area we have what has to be some of the most
experienced headwear craftsman in the country. They have an average of 20
years experience and several employees with over 30 years of experience.

Even though there is a daily truck that delivers raw goods and
products to embellish and returns the finished good to both the Bourbon and
Sullivan warehouses, we have the ability to ship direct from here using UPS
and FedEx, plus other trucking lines.

In the past we have produced many well known products, including, the cap
that Tiger Woods wore when he won his first Masters in 1997. We have also produced headwear for
Bobby Bowden on the Florida State sidelines, headwear for the USA Ryder Cup
team, and hats for the USA Olympic Team to name a few.

Those are pretty good accomplishments for a plant in a small
town in South Central Missouri.”

Speaking of Winona, many of you may be wondering where Winona is? Here are some fun facts about the town and its whereabouts:

-Winona is located in Shannon County, Missouri

-As of 2011, Winona’s population is 1,369 people. Since 2000, it has had a population growth of 6.21 percent.

-The median home cost in Winona is $64,700. Home appreciation the last year has been -0.83 percent.

-Compared to the rest of the country, Winona’s cost of living is 19.50% Lower than the U.S. average.

Paramount Apparel Receives A+ Rating Amoung SAGE Distributors

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Paramount Apparel International Inc (SAGE#62788), has been selected to receive a 2011 SAGE Rating Award for having an A+ rating among SAGE distributors!

SAGE Online is the leading product research tool in the industry, with thousands of distributors using it on a daily basis to perform product and supplier research. With SAGE Online, distributors can rate suppliers on a variety of criteria.

SAGE Supplier Account Executive, Joelle Tedford stated, “Your company’s aggregate rating for 2011 was an A+! On behalf of SAGE and our distributor customers, I would like to personally thank you for providing such excellent service and products this year.”

As you may know, many distributors rely very heavily on ratings in industry research tools to decide which suppliers to use. To make your vote known, go to the “Rate Me Now” link available on SAGEmember.com.

Add Our Unbranded Catalog App To Your Facebook Page

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We just recently launched our Facebook Catalog Application, which enables all of our customers to add our unbranded catalog to their company Facebook page. Now, any of our customers can showcase all of our promotional caps through the catalog app, directly from their page. Not only will customers now have easy access to the product, but also you can boost sales from the application and gain traffic to your very own Facebook page. And, the best part is that it’s so simple to add. Follow the steps below.

1) Go to Paramount Apparel International’s Facebook page at www.facebook.com/paramountapparel.

2) Click the ‘Catalog App’ tab under the profile picture.

3) It will ask you to confirm which page you want to add your application to.

4) Visit your page. It should be there!

So easy and what a powerful marketing tool! Questions? Don’t hesitate to call Kayla Fawe at 1-800-255-4287 ext. 528 or email kfawe@paifashion.com.

QR Codes for Marketing Your Promotional Caps

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QR codes are truly the next big thing in marketing your promotional products. What’s easier than attaching a QR bar code to every piece of material that you hand out, hang up or post online? Nothing! No, we understand QR codes are nothing new, but they are really starting to take shape in our marketing society.

Want to direct someone right to your website? That’s easy, post a QR code. Once they scan the code, your website link will be right in front of them for viewing, saving, emailing, etc. The same goes for promoting things such as product details. Create your promotional flyer, attach the image to your website and post the QR code. Again, it’s that simple to get your information in front of millions of people.

One way to really get some attention with QR codes is attaching them to product at any tradeshow you will be attending. Simply attached a QR code to each and every piece of product you will have displayed. This way, trade show enthusiasts won’t have to carry around those bulky catalogs or booklets, but can still get the same info simply by scanning. Then, they can email, save to their phone, download or do whatever they please with our virtual flyers. So, not only will you be saving the planet by going green, but also you are saving the backs of all trade show goers by taking away the pain of carrying around all those heavy marketing materials.

See our example below…

Perhaps have you never been introduced to QR codes before this? It’s simple. Follow the steps below. And, for those of you going to any upcoming trade shows, have your QR code scanning apps ready! Happy Scanning!

Step 1: Find a barcode scanner app.

Step 2: Open barcode scanner app and scan the QR code on display. (The yellow circles will line up and once the scan has been made, the marketing piece will pop up.)

Step 3: You can open, share via email or download to your phone.

Step 4: Open and enjoy the website, special offer, product info, etc. inside.

Try our virtual ad via QR code below:

Paramount Apparel International Promotional Products Division Is Now Blogging!

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Hello everyone. We are very excited to kick-off this segment of our website! We will be posting weekly new product information, special promotions, marketing advice, and much, much more! Please come back and follow our blog. You won’t want to miss this!